Hello, I'm Mike
I'm a creative and strategic marketing professional with a background in luxury hospitality, brand storytelling, and visual communication.
With experience at Ritz-Carlton, Six Senses, and Soori, I work across creative direction, photography, videography, design, social media, and digital marketing to build strong and engaging brand experiences.
I combine creative thinking with marketing strategy to turn ideas into meaningful content, strengthen brand identity, and connect with the right audience.
Career History
Experience
Cluster Graphics & Content Marketing Manager
- Promoted to the Soori Penang pre-opening cluster Team, expanding creative and marketing responsibilities across two properties
- Directed full-scale content production across photography, videography, and graphic design, ensuring consistent luxury brand positioning
- Led end-to-end creative, digital, and brand marketing across social media, website, Google Ads, and LHW platforms
- Managed digital performance and online presence to strengthen brand awareness, engagement, and direct booking conversion
- Collaborated directly with the HQ Branding Director to ensure brand consistency for Soori Bali and supporting Soori Penang's pre-opening and ongoing creative needs
- Soori Bali: Michelin Key – 1 Key, Trip.Best Asia – Top 100 Villas
- Soori Penang: TIME Magazine – 2026 World's Greatest Places, Condé Nast Traveler U.S. & U.K. – 2026 Hot List, Travel + Leisure – 2026 It List, AFAR – 40 Best New Hotels of 2026, Prix Versailles – 2026 World's Most Beautiful Hotels
Marketing Creative Executive
- Increased social media engagement by 400% through story-driven content and interactive marketing campaigns
- Captured and edited high-quality photos & videos for multi-channel marketing strategies, aligning with brand identity
- Developed marketing content libraries to ensure timely, consistent, and engaging brand messaging
- Collaborated with cross-functional teams to execute marketing activations and brand partnerships
Marketing Communications & Digital Creative
- Developed brand storytelling and strategic content to strengthen luxury and sustainability positioning across all channels
- Developed media partnerships and integrated marketing campaigns to expand audience reach
- Created and managed marketing collateral and digital content across the Six Senses website and app
- Delivered 15x ROAS for F&B festive campaigns and 74x ROAS for stay promotions through targeted digital marketing strategies
- Conducted market and competitor analysis using Sprout Social, Google Analytics, and social insights to optimize campaigns and support the rebranding of Watu Steakhouse post-COVID
- Grew Instagram following from 66K to 79K (+19.7%) through strategic content and digital marketing initiatives
Hotel Butler
- Delivered personalised luxury butler services at St. Regis Bal Harbour, managing guest experiences, hotel operations, and cross-department coordination while maintaining the brand’s service standards.
Front Office
- Provided front office services by welcoming guests, assisting with luggage and room arrangements, and ensuring smooth, professional guest experiences while coordinating with hotel departments.
Academic Background
Education
Bachelor's Degree — Hospitality Management (GPA 3.72)
Re Opening Project — General Manager
As project leader for the ADH D class team, I led the development of a comprehensive reopening plan for Akana Boutique Hotel Sanur. We collaborated with hotel management to cover business model canvas, SWOT analysis, forecasting, P&L, ROA, and expense management. The project was completed in six months and presented in a final seminar.
Explore Our Project →Brand New Concept — Director of Sales & Marketing
Final management application project, I served as Director of Sales & Marketing for a new hotel concept, Zivoni. Over five months, we conducted detailed market and brand planning, consulting experts, architects, and industry leaders. I led brand development, marketing strategy, brand book creation, and coordinated with travel agents and OTAs, aligning plans with the hotel's pre-opening timeline and financial forecasts.
Explore Our Project →Where I've Worked
Career Journey
What I Work With
Skills & Languages
Advanced
- Microsoft Application
- Digital Marketing & Performance
- Media, PR & Partnership Coordination
- PMS Opera & Galaxy Lightspeed
Proficient
- Videography & Photography
- Adobe Creative Suite
- Competitor, Social Media & Google Analytics
- Meta & Google Ads
Where I Add Value
Expertise
Hotel Operations
Developed a strong foundation in hospitality through academic training, with a focus on service excellence and operational efficiency. Proven ability to multitask, perform under pressure, and communicate effectively with both guests and team members.
Sales & Marketing
Strong expertise in market analysis, brand positioning, and integrated marketing execution, supported by data-driven performance evaluation. Proven track record in managing OTA channels and optimizing promotions.
Creative Content & Branding
Experienced in producing high-quality visual content and executing brand-aligned digital campaigns. Proficient in Adobe Creative Suite, mobile editing tools, and AI-based content creation.
In Their Words
Commend
References
Selected Work
Portfolio
A curated collection of creative work across luxury hospitality, visual storytelling, and brand communication.
My work combines photography, videography, graphic design, and creative marketing to capture the character of each property and translate its story into meaningful visual experiences.
Photography
I have excellent skills in photography, with a keen eye for detail and a passion for capturing beautiful moments.
Videography
Experienced in creating and editing videos for various purposes.
Design
I am skilled in design, including graphic design and photo editing.
Contact
Let's Connect
I'm always interested in meeting people, brands, and teams creating something worth remembering.
If you have an idea, a project, or an opportunity to explore, let's talk.