Graphics & Content Marketing Manager

• Directed full-scale content production (photo, video, and graphic design) to ensure consistent luxury brand positioning
• Led end-to-end marketing function, covering creative, graphic, digital, and brand execution across social media, website, Google Ads, and LHW platforms
• Managed digital performance and online presence, optimizing campaigns and platforms to strengthen brand awareness, engagement, and direct booking conversion
• Collaborated directly with HQ Branding Director, ensuring alignment with global brand standards and executing high-level brand initiatives
• Played a key role in pre-opening and ongoing marketing support for Soori Penang, handling content development, visual identity, and collateral across two properties

Marketing Creative Contents & Rooms

• Captured and edited photos and videos for promotional materials and online platforms, and supported the coordination and execution of marketing events
• Collaborated with the marketing team to develop creative content for events and promotions, driving up to a 400% increase in social media engagement
• Captured and edited high-quality photos and videos for promotional materials, ensuring alignment with brand identity

Freelance

• Photography & Videography: Captured and edited professional visuals for hotel marketing campaigns, events, and religious ceremonies. Created engaging digital content for clients to enhance brand visibility and audience engagement on social media
• Client Collaboration: Worked with international and local brands to deliver tailored visual content aligned with their brand identity

Marketing Communications & Digital Creative

• Delivered the core value of the Six Senses brand and increased brand awareness through various channels; strategic media partnerships to reach potential audiences, online & offline advertisement to push product booking
• Checked and followed up correspondence, email, WhatsApp, and traces. Received and created reservations by telephone, correspondence, chat, travel agents, or OTA
• Developed and executed marketing strategies for special events, achieving a 15x Return on Advertising Spend (ROAS) for Food & Beverage festive promotions and 74x for stay promotions
• Conducted thorough market analysis and competitor research using Sprout Social Analytics, Google Ads, and social media insights to inform marketing strategies, and rebranded Watu Steakhouse after its closure during COVID-19 — growing social media followers & engagement
• Designed flyers, promotions, booklets and resort collateral; daily update and posting of all new promos; updated Six Senses App and website product, information and services

Hotel Butler

• Delivered warm, five-star service managing check-ins/outs and anticipating guest needs while ensuring smooth coordination across departments
• Provided personalized Butler services with precision, upholding St. Regis luxury standards; handled food and beverage orders accurately with menu expertise and a positive attitude
• Managed daily reports, inventory, and shifts, maintaining comprehensive knowledge of hotel products and services
• Skilled in PMS systems including Lightspeed, In-Control, and GXP, focused on guest satisfaction and operational excellence
• Thrived in high-pressure settings and collaborated effectively with diverse teams to deliver outstanding luxury experiences

Front Office