Hello, I'm Mike
I'm a creative and strategic marketing professional with a background in luxury hospitality, brand storytelling, and visual communication.
With experience at Ritz-Carlton, Six Senses, and Soori, I work across creative direction, photography, videography, design, social media, and digital marketing to build strong and engaging brand experiences.
I combine creative thinking with marketing strategy to turn ideas into meaningful content, strengthen brand identity, and connect with the right audience.
Career History
Experience
Graphics & Content Marketing Manager
- Directed full-scale content production (photo, video, and graphic design) to ensure consistent luxury brand positioning
- Led end-to-end marketing function, covering creative, graphic, digital, and brand execution across social media, website, Google Ads, and LHW platforms
- Managed digital performance and online presence, optimizing campaigns and platforms to strengthen brand awareness, engagement, and direct booking conversion
- Collaborated directly with HQ Branding Director, ensuring alignment with global brand standards and executing high-level brand initiatives
- Played a key role in pre-opening and ongoing marketing support for Soori Penang, handling content development, visual identity, and collateral across two properties
Marketing Creative Contents & Rooms
- Captured and edited photos and videos for promotional materials and online platforms, and supported the coordination and execution of marketing events
- Collaborated with the marketing team to develop creative content for events and promotions, driving up to a 400% increase in social media engagement
- Captured and edited high-quality photos and videos for promotional materials, ensuring alignment with brand identity
Freelance
- Photography & Videography: Captured and edited professional visuals for hotel marketing campaigns, events, and religious ceremonies. Created engaging digital content for clients to enhance brand visibility and audience engagement on social media
- Client Collaboration: Worked with international and local brands to deliver tailored visual content aligned with their brand identity
Marketing Communications & Digital Creative
- Delivered the core value of the Six Senses brand and increased brand awareness through various channels; strategic media partnerships to reach potential audiences, online & offline advertisement to push product booking
- Checked and followed up correspondence, email, WhatsApp, and traces. Received and created reservations by telephone, correspondence, chat, travel agents, or OTA
- Developed and executed marketing strategies for special events, achieving a 15x Return on Advertising Spend (ROAS) for Food & Beverage festive promotions and 74x for stay promotions
- Conducted thorough market analysis and competitor research using Sprout Social Analytics, Google Ads, and social media insights to inform marketing strategies, and rebranded Watu Steakhouse after its closure during COVID-19 — growing social media followers & engagement
- Designed flyers, promotions, booklets and resort collateral; daily update and posting of all new promos; updated Six Senses App and website product, information and services
Hotel Butler
- Delivered warm, five-star service managing check-ins/outs and anticipating guest needs while ensuring smooth coordination across departments
- Provided personalized Butler services with precision, upholding St. Regis luxury standards; handled food and beverage orders accurately with menu expertise and a positive attitude
- Managed daily reports, inventory, and shifts, maintaining comprehensive knowledge of hotel products and services
- Skilled in PMS systems including Lightspeed, In-Control, and GXP, focused on guest satisfaction and operational excellence
- Thrived in high-pressure settings and collaborated effectively with diverse teams to deliver outstanding luxury experiences
Front Office
Academic Background
Education
Bachelor's Degree — Hospitality Management (GPA 3.72)
Re Opening Project — General Manager
As project leader for the ADH D class team, I led the development of a comprehensive reopening plan for Akana Boutique Hotel Sanur. We collaborated with hotel management to cover business model canvas, SWOT analysis, forecasting, P&L, ROA, and expense management. The project was completed in six months and presented in a final seminar.
Explore Our Project →Brand New Concept — Director of Sales & Marketing
Final management application project, I served as Director of Sales & Marketing for a new hotel concept, Zivoni. Over five months, we conducted detailed market and brand planning, consulting experts, architects, and industry leaders. I led brand development, marketing strategy, brand book creation, and coordinated with travel agents and OTAs, aligning plans with the hotel's pre-opening timeline and financial forecasts.
Explore Our Project →Where I've Worked
Career Journey
What I Work With
Skills & Languages
Advanced
- Microsoft Application
- Digital Marketing & Performance
- Media, PR & Partnership Coordination
- PMS Opera & Galaxy Lightspeed
Proficient
- Videography & Photography
- Adobe Creative Suite
- Competitor, Social Media & Google Analytics
- Meta & Google Ads
Where I Add Value
Expertise
Hotel Operations
Developed a strong foundation in hospitality through academic training, with a focus on service excellence and operational efficiency. Proven ability to multitask, perform under pressure, and communicate effectively with both guests and team members.
Sales & Marketing
Strong expertise in market analysis, brand positioning, and integrated marketing execution, supported by data-driven performance evaluation. Proven track record in managing OTA channels and optimizing promotions.
Creative Content & Branding
Experienced in producing high-quality visual content and executing brand-aligned digital campaigns. Proficient in Adobe Creative Suite, mobile editing tools, and AI-based content creation.
In Their Words
Commend
References
Selected Work
Portfolio
A curated collection of creative work across luxury hospitality, visual storytelling, and brand communication.
My work combines photography, videography, graphic design, and creative marketing to capture the character of each property and translate its story into meaningful visual experiences.

Photography
I have excellent skills in photography, with a keen eye for detail and a passion for capturing beautiful moments.

Videography
Experienced in creating and editing videos for various purposes.

Design
I am skilled in design, including graphic design and photo editing.
Contact
Let's Connect
I'm always interested in meeting people, brands, and teams creating something worth remembering.
If you have an idea, a project, or an opportunity to explore, let's talk.